Comfort Food, Crafted with Care
How HD brought flavor to digital presence of Yoolks on Us
SERVICES
- UI/UX Design
- Web Design
- Web Development
- Graphic Design
- e-Commerce
SECTOR
- Restaurant
YEAR
- 2025
TIMELINE
- 3 Months
PROJECT TYPE
Innovate within an Institution
Location
Portsmouth, VA
About Yoolks On Us
At Yoolks on Us, they believe that brunch is more than just a meal—it’s a moment to connect, unwind, and enjoy life’s simple pleasures. Rooted in Southern hospitality and community spirit, Yoolks on Us was created to bring people together over plates made with love and flavor that feels like home.
Every dish is crafted with care, blending comfort and creativity to make every bite memorable. From golden waffles to hearty omelets and signature brunch classics, Yoolks on Us serves up warmth, joy, and togetherness—one plate at a time.
Working with HD Studios helped us translate our passion for good food and good vibes into a digital experience that truly feels like Yoolks on Us.
- Kenny Bullock
Owner, Yoolks On Us
Objective
HD Studios partnered with Yoolks on Us, a vibrant breakfast and brunch restaurant in Portsmouth, VA, to craft a digital presence as inviting as their menu. Our goal was to design and develop a website that captures the restaurant’s cozy charm, soulful energy, and Southern-inspired hospitality.
Through thoughtful web design, engaging visuals, and seamless user experience, we built a platform that reflects the heart of Yoolks on Us—warm, welcoming, and full of flavor. The result is a digital home that makes every visitor feel like they’ve just walked into brunch with friends.
Unique
problems to
solve
Website Development
Design and develop a responsive, engaging website that captures the welcoming spirit and flavor of Yoolks on Us. Create a user-friendly interface that showcases their brunch menu, story, and atmosphere with warmth and personality. Implement a content management system (CMS) for effortless updates to menus, events, and specials. Ensure an intuitive UI/UX that reflects the comfort and charm of the restaurant while making online navigation and reservations simple and seamless. Build a strong digital foundation through thoughtful branding, web design, development, and optimization to elevate their online presence and connect with food lovers near and far.
Graphic Design
Design visually appealing and easy-to-navigate menus that capture the essence of Yoolks on Us—warm, welcoming, and full of flavor. Incorporate clean layouts, vibrant imagery, and a touch of Southern charm to reflect the restaurant’s brunch experience. Ensure the menu design balances style and functionality, making it effortless for guests to explore offerings while reinforcing the brand’s cozy, community-driven identity.
Discovery and Research
We began the project with a comprehensive discovery phase to understand Yoolks on Us’s vision, audience, and brand personality. This included in-depth conversations with the owner and team, a review of existing materials, and research into local dining trends and competitor establishments. These insights guided our creative direction in developing a brand and digital presence that authentically reflects Yoolks on Us’s warmth, Southern-inspired flavor, and commitment to bringing people together over great food.
Conclusions
Our collaboration with Yoolks on Us successfully elevated their brand identity and digital presence, transforming how the restaurant connects with its audience both online and in person. By designing a cohesive, user-friendly website and visually engaging menus, we helped enhance customer engagement, streamline updates, and strengthen the restaurant’s overall market presence. The new digital platform contributed to measurable growth in reservations, online visibility, and brand recognition—reflecting a strong return on investment through improved user experience and customer retention. This project demonstrates HD Studios’ ability to deliver creative, results-driven solutions for hospitality organizations, building brands that not only look great but drive real business impact.
Who we
designed for
Kenny Bullock
Kenny is the visionary behind Yoolks on Us, a vibrant breakfast and brunch restaurant rooted in community, comfort, and connection. Driven by a passion for great food and genuine hospitality, he set out to create more than just a place to eat—a space where people can gather, laugh, and feel at home. What began as a simple love for Southern-inspired cooking has grown into a beloved local spot that celebrates flavor, family, and togetherness with every meal.