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The Nation

The leaders
of advanced
urban nightlife.

How HD designed and developed for the the stylish promotional company and enhanced their brand thoughout the city and the country.

SERVICES

  • Product Strategy
  • UI/UX Design
  • Web Design
  • Web Development
  • Graphic Design
  • Digital Marketing
  • Social Media Management

SECTOR

  • Entertainment
  • Marketing

YEAR

  • 2010

TIMELINE

  • 8 Years

PROJECT TYPE

Innovate within an institution

Location

Washington, D.C.

Total funding

$100k

About The Nation

HD Studios was commissioned by Washington, D.C.’s largest nightlife promotional company, the Nation to transform their digital and visual identity. The objective was to create a modern, engaging website and a cohesive brand identity that would highlight their premier events and attract a diverse audience, ultimately solidifying their dominance in the nightlife industry.

Chris and his team are the hardest working graphic design team I have ever had the privelege of workting with
  • Mitch Mathis

Founder, TheNation

Objective

HD Studios was commissioned by Washington, D.C.’s largest nightlife promotional company, the Nation to transform their digital and visual identity. The objective was to create a modern, engaging website and a cohesive brand identity that would highlight their premier events and attract a diverse audience, ultimately solidifying their dominance in the nightlife industry.

Chris and his team are the truth.
  • Jason Nsuwo

Head of Security, Promoter

Deliverables

Website
Digital Marketing
Print Design

Website

dtnation.com

Unique
problems to
solve

Website Development

Create a responsive, visually appealing, and easy-to-navigate website. Showcase upcoming events, past events, and VIP services. Implement a robust content management system (CMS) for seamless updates. Optimize the website for search engines (SEO) and enhance online booking capabilities. Integrate social media and email marketing functionalities.

Graphic Design

Redesign the company logo and establish a cohesive brand identity. Create visually appealing marketing collateral, including flyers, posters, and social media graphics. Design premium VIP passes and event tickets. Ensure consistent branding across all promotional materials.

Discovery and Research

We initiated the project with a thorough discovery phase to understand the company’s vision, target audience, and market positioning. This involved stakeholder interviews, an audit of existing materials, and research into industry trends and competitors.

Conclusions

Our collaboration with The Nation successfully elevated their digital presence and brand identity. By creating a cohesive and visually appealing brand, we helped them stand out in a crowded market, attract more patrons to their events, and solidify their position as the leading nightlife promotional company in the city.

Who we
designed for

Mitch Mathis

Meet Mitch, the ultimate urban nightlife socialite and trendsetter. With an impeccable sense of style and a magnetic personality, Mitch is the heartbeat of the city’s vibrant nightllife scene.

Cheick Mbenge

Known for their keen eye for the latest trends and an innate ability to turn any event into the talk of the town, Cheick effortlessly blends sophistication with a dash of rebellion.

Jason Nsuwo

Whether hosting exclusive VIP parties, collaborating with top-tier brands, or being the first to uncover the newest hotspots, Jason epitomizes the essence of modern nightlife glamour.

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