SWEAT DC

Believes fitness
should be fun, inclusive,
challenging and inspirational.

How HD implemented branding and delivered a web presence overhaul using the latest technologies to team up with SWEAT to make the most efficient online.

SERVICES

SECTOR

YEAR

TIMELINE

PROJECT TYPE

Reimagined an existing product for scale

Location

Washington, DC
Baltimore, MD

About SWEAT DC

We believe fitness should be fun, inclusive, challenging, and inspirational. SWEAT was founded on the “come as you are” principle. We aren’t here to judge, we are here to inspire! We combine dope music, club lighting, top notch coaching, and science backed strength workouts with a supportive community geared to help you become confident in your skin. We make you stronger, healthier, and happier from the inside out.

HD has been our one-stop-shop. I hired them to help us with a logo and ended up building a long lasting partnership that controls all of our technical and brand presence.

Founder, SWEAT DC

Objective

SWEAT DC, a premier gym in Washington, DC, partnered with HD Studios to revamp their digital presence and enhance their brand identity. Their goal was to attract more members and streamline operations, ultimately facilitating the opening of a second location in Baltimore, MD and multiple in Washington, D.C. Their existing website was not user-friendly and lacked modern design elements. SWEAT needed a cohesive brand identity that resonated with their target audience. Improving online engagement to convert website visitors into gym members. Our objective was to add class and membership integration as well as a robust system for managing classes, memberships, and bookings. We also needed to ensure the new digital strategy could support the opening of new locations as we the business continues to grow.

I am able to be completely hands off when it comes to our web presence in of both locations thansk to HD

Founder, SWEAT DC

Deliverables

App
Website
Print Media
Digital Media

Websites

sweatdc.com
sweat-bmore.com

SWEAT DC On the BRAVO Network

Coach Gerard Burley and SWEAT DC was recently featured in the hit TV series Real Housewives of Potomac. The word in the DMV is out and SWEAT DC is buzzing in the streets of Washington, D.C. At HD Studios we are proud to highlight our clients achievements as it confirms that our marketing truly works. Congrats SWEAT DC and check out the video. You can find it on Bravo Network or a small clip here:

Unique
problems to
solve

Website Redesign

Developed a modern, responsive website with an appealing and user-friendly interface. Highlighted key features such as class schedules, membership options, and trainer profiles, creating a platform that engages users while demonstrating measurable results and showcasing our ability to deliver impactful solutions for organizations, not just small businesses.

Brand Development

Designed a new logo and brand identity reflecting the gym’s commitment to health, fitness, and community. Created marketing materials and brand guidelines for consistent messaging across all platforms.

Class and Membership Management System

Implemented an online booking system for classes and personal training sessions. Integrated a membership management tool to streamline new sign-ups and renewals.

Expansion Support

Designed the website to accommodate multiple locations, with separate pages and information for each gym. Developed a scalable digital marketing strategy to support the launch of the new Baltimore and Washington, D.C. locations.

Who we
designed for

Gerard Burley

Started SWEAT because he understands the powerful impact of transformation through team support, proper guidance, and a loving community. he believes that we all deserve to feel 100% confident in who we are and investing in your health & fitness is the starting catalyst to transforming your life.

Collin Laird

From Colombia, MD. Laird, Proud father, Wu Tang enthusiast, baseball card collector. Fitness is a bug and I want everyone to catch it!

Contact