Believes fitness
should be fun, inclusive,
challenging and inspirational.
How HD implemented branding and delivered a web presence overhaul using the latest technologies to team up with Enterprize to make the most efficient software together.
SERVICES
- Product Strategy
- UX Design
- UI Design
- Web Design
- Web Development
- App Design
- App Development
SECTOR
- Health care
YEAR
- 2020
TIMELINE
- Active
PROJECT TYPE
Reimagined an existing product for scale
Location
Washington, DC
Baltimore, MD
Total funding
$100k+
About SWEAT DC
- Gerard Burley
Objective
SWEAT DC, a premier gym in Washington, DC, partnered with HD Studios to revamp their digital presence and enhance their brand identity. Their goal was to attract more members and streamline operations, ultimately facilitating the opening of a second location in Baltimore, MD and multiple in Washington, D.C. Their existing website was not user-friendly and lacked modern design elements. SWEAT needed a cohesive brand identity that resonated with their target audience. Improving online engagement to convert website visitors into gym members. Class and Membership Integrating a robust system for managing classes, memberships, and bookings. Ensuring the new digital strategy could support the opening of new locations.
- Gerard Burley
Unique
problems to
solve
Website Redesign
Brand Development
Class and Membership Management System
Expansion Support
Designed the website to accommodate multiple locations, with separate pages and information for each gym. Developed a scalable digital marketing strategy to support the launch of the new Baltimore and Washington, D.C. locations.