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Sunrise Shack Hawaii

Not just about coffee,
it's about making the most
of life each day

Understand how HD Studios partnered with Sunrise Shack by contributing to their digital design, print and overall branding presence through years of strategic planning and obvious execution.

SERVICES

  • Branding
  • E-commerce
  • Web Design
  • Graphic Design
  • Web Development
  • UI/UX

SECTOR

  • Food Industry
  • Retail

YEAR

  • 2019

TIMELINE

  • Active

PROJECT TYPE

Innovate within an institution

Flexible Layouts

Company Location

Honolulu, HI

Visit Website

www.sunriseshackhawaii.com

About The Shack

The Sunrise Shack was never just about coffee, it was, and always will be about making the most of life, and we find the best way to do that is by making the most out of each day. The shack was technically born in 2016 on a small plumeria farm in the heart of Oahu’s north shore, but the seed was planted in the hearts of the founders long before then. Alex, Travis, and Koa Smith, along with their good friend Koa Rothman are all surfers raised by the Hawaiian Islands, and they feel that their upbringing has inspired the Sunrise Shack to be what it is today.
Chris and team has always been responsive and efficient to help deliver us what we need for all of our shacks.
  • Travis Smith

Founder, Sunrise Shack

Objective

Sunrise Shack needed a cohesive brand identity that captured the essence of Hawaiian culture and the health-centric nature of their products. Their marketing, branding and website had to be easy to navigate for both local and international customers, ensuring a seamless shopping experience. Integration of a robust e-commerce platform to handle online orders, including customization options for açaí bowls. The website needed to be fully responsive, catering to the increasing number of mobile users. Enhancing online visibility through effective SEO strategies to attract organic traffic.

HD studios and their team were able to complete all of our design needs from the other side of the country.
  • Travis Smith

Founder, Sunrise Shack

Deliverables

Digital design
Print design
Branding Overhaul
Website Development

Contact

info@sunriseshackhaii.com

Unique
problems to
solve

Sunrise-Shack

Brand Identity Development

Designed a vibrant logo and brand color palette inspired by Hawaiian landscapes and traditional motifs. Created brand guidelines to ensure consistency across all marketing materials.

Custom Website Design

Developed a visually appealing website with high-quality images showcasing the freshness of Aloha Bowls’ products. Incorporated elements of Hawaiian culture through design, including tropical illustrations and a welcoming color scheme, creating a platform that not only engages users but also demonstrates measurable impact for an organization, highlighting results, user engagement, and overall effectiveness.

E-commerce Integration

Implemented a user-friendly e-commerce platform allowing customers to customize and order açaí bowls online. Integrated secure payment gateways and efficient order management systems.

Mobile Optimization

Ensured the website was fully responsive, providing an optimal browsing experience on smartphones, tablets, and desktops. Streamlined the mobile interface to facilitate easy navigation and quick ordering.

Sunrise Shack Hawaii

Who we
designed for

Travis Smith

Travis Smith

Travis, the middle of the Smith brothers, at the age of 12 became a professional bodyboarder and competed at the world-famous Pipeline. He was discovered for modeling on Oahu at the age of 16 and began traveling the world for brands such as Versace, Calvin Klein, and Ralph Lauren, working as a high fashion model. He then moved back to the islands with the dream to start the sunrise shack.
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