Not just about coffee,
it's about making the most
of life each day
Understand how HD Studios partnered with Sunrise Shack by contributing to their digital design, print and overall branding presence through years of strategic planning and obvious execution.
SERVICES
- Branding
- E-commerce
- Web Design
- Graphic Design
- Web Development
- UI/UX
SECTOR
-
Food Industry
- Retail
YEAR
- 2019
TIMELINE
- Active
PROJECT TYPE
Innovate within an institution
Company Location
Honolulu, HI
Total funding
$20k
About The Shack
The Sunrise Shack was never just about coffee, it was, and always will be about making the most of life, and we find the best way to do that is by making the most out of each day.
The shack was technically born in 2016 on a small plumeria farm in the heart of Oahu’s north shore, but the seed was planted in the hearts of the founders long before then.
Alex, Travis, and Koa Smith, along with their good friend Koa Rothman are all surfers raised by the Hawaiian Islands, and they feel that their upbringing has inspired the Sunrise Shack to be what it is today.
Chris and team has always been responsive and efficient to help deliver us what we need for all of our shacks.
- Travis Smith
Founder, Sunrise Shack
Objective
Sunrise Shack needed a cohesive brand identity that captured the essence of Hawaiian culture and the health-centric nature of their products. Their marketing, branding and website had to be easy to navigate for both local and international customers, ensuring a seamless shopping experience. Integration of a robust e-commerce platform to handle online orders, including customization options for açaí bowls. The website needed to be fully responsive, catering to the increasing number of mobile users. Enhancing online visibility through effective SEO strategies to attract organic traffic.
HD studios and their team were able to complete all of our design needs from the other side of the country. - Travis Smith
Founder, Sunrise Shack
Deliverables
Digital design
Print design
Branding Overhaul
Website Development
Contact
Unique
problems to
solve
Brand Identity Development
Designed a vibrant logo and brand color palette inspired by Hawaiian landscapes and traditional motifs. Created brand guidelines to ensure consistency across all marketing materials.
Custom Website Design
Developed a visually appealing website with high-quality images showcasing the freshness of Aloha Bowls’ products. Incorporated elements of Hawaiian culture through design, including tropical illustrations and a welcoming color scheme
E-commerce Integration
Implemented a user-friendly e-commerce platform allowing customers to customize and order açaí bowls online.
Integrated secure payment gateways and efficient order management systems.
Mobile Optimization
Ensured the website was fully responsive, providing an optimal browsing experience on smartphones, tablets, and desktops. Streamlined the mobile interface to facilitate easy navigation and quick ordering.
Who we
designed for
Travis Smith
Travis, the middle of the Smith brothers, at the age of 12 became a professional bodyboarder and competed at the world-famous Pipeline. He was discovered for modeling on Oahu at the age of 16 and began traveling the world for brands such as Versace, Calvin Klein, and Ralph Lauren, working as a high fashion model. He then moved back to the islands with the dream to start the sunrise shack.