Resto-Lounge,
Vinyl Room +
Cafe Experience
How HD designed and developed for the newly Ethiopian stylized resto-lounge in Washington, D.C.
SERVICES
- Product Strategy
- UI/UX Design
- Web Design
- Web Development
- Graphic Design
- Digital Marketing
SECTOR
- Resturaunt
- Entertainment
YEAR
- 2024
TIMELINE
- 1 Year
PROJECT TYPE
Innovate within an institution
Location
Washington, D.C.
Total funding
$10k
About Sost DC
Sost is where the Black and African Diaspora thrive—a cultural bridge built on music, flavor, and community. Good things come in threes: our café, vinyl room, and lounge. Each space invites you to unwind, connect, and explore at your own rhythm.
Discover your third place with us. Whether it’s a quick coffee, a vinyl room soirée, or an evening in our lounge, we’re your new favorite spot.
Chris and his team are the hardest working graphic design team I have ever had the privilege of working with
- Mariam Abebe
Owner, Sost DC
Objective
HD Studios was commissioned by Washington, D.C.’s newest Ethiopian inspired resto-lounge, Sost DC to transform their digital and visual identity and providing an online presence. The objective was to create a modern, engaging website and a cohesive brand identity that would highlight their restaurant, premier events and attract a diverse audience, ultimately solidifying their entrance in the resto-lounge industry.
Chris and his team are the truth. - Siem Abebe
Owner, Sost DC
Unique
problems to
solve
Website Development
Create a responsive, visually appealing, and easy-to-navigate website. Showcase upcoming events, past events, and VIP services. Implement a robust content management system (CMS) for seamless updates. Optimize the website for search engines (SEO) and enhance online booking capabilities. Integrate social media and email marketing functionalities.
Graphic Design
Redesign the company logo and establish a cohesive brand identity. Create visually appealing marketing collateral, including flyers, posters, and social media graphics. Design premium VIP passes and event tickets. Ensure consistent branding across all promotional materials.
Discovery and Research
We initiated the project with a thorough discovery phase to understand the company’s vision, target audience, and market positioning. This involved stakeholder interviews, an audit of existing materials, and research into industry trends and competitors.
Conclusions
Our collaboration with Sost DC successfully elevated their digital presence and brand identity. By creating a cohesive and visually appealing brand, we helped them stand out in a crowded market, attract more patrons to their events, and solidify their position as the up and coming resto-lounge in the city of Washington, D.C.
Who we
designed for
Siem, Izzy, and Mariam Abebe
First-time restaurateurs Siem, Izzy, and Mariam Abebe are the creative minds behind SOST, a three-story space consisting of a café/wine bar, a restaurant, and a vinyl lounge.