Comprehensive Digital
Transformation for
Plumbing Pros Solutions
How HD Studios used their intelligence in SEO to create a powerhouse in the plumbing community
SERVICES
- Product Strategy
- UX Design
- UI Design
- Web Design
- Web Development
SECTOR
- Plumbing
YEAR
- 2017
TIMELINE
- Active
PROJECT TYPE
Take new businesses from Zero to 1
Location
Washington, D.C.
Total funding
$100k
About the Pros
Plumbing Pros DMV is a locally Veteran-owned company and serves all of Northern, VA, and Montgomery County, MD. We can provide routine maintenance on your home or business’ plumbing systems as well as complete any necessary repairs or installations.
I think of Chris as a brother. Him and his team are a blessing.
- Charles Spriggs
Founder/Owner, Plumbing Pros DMV
Objective
Plumbing Pros is a mid-sized plumbing company that serves residential and commercial clients. Despite their excellent reputation and quality service, the company struggled to establish a strong online presence. Their existing website was outdated, difficult to navigate, and lacked effective search engine optimization (SEO), leading to low visibility in search results. Additionally, the company’s branding was inconsistent, which made it challenging to stand out in a competitive market.
To address these challenges, Plumbing Pros partnered with HD Studios. HD was tasked with revamping the company’s branding, designing a new website, and implementing an SEO strategy to improve online visibility.
We needed to develop a modern, cohesive brand identity that reflects the professionalism and reliability of Precision Plumbing Solutions.
Design a User-Friendly Website: Create a new website that is visually appealing, easy to navigate, and optimized for both desktop and mobile devices. We also needed to Implement an SEO strategy to improve the company’s ranking in search engine results, driving more traffic to the website. Finally we needed to design the website with clear calls-to-action (CTAs) to convert visitors into leads, ultimately boosting business growth.
We literally built this business from scratch without being completely knowledgable on plubming - Charles Spriggs
Founder/Owner, Plumbing Pros DMV
Unique
problems to
solve
Branding Redesign
HD Studios started by redesigning the company’s logo to create a more modern and memorable visual identity. The new logo featured a clean, professional design with colors that conveyed trust and reliability, key attributes for a plumbing business. A comprehensive brand guide was developed to ensure consistency across all marketing materials, including business cards, uniforms, and vehicle wraps. This guide detailed the proper use of the logo, color palette, typography, and other brand elements.
Website Design and Development
The new website was designed with the user in mind. HD conducted user research to understand the needs of Precision Plumbing’s customers and created a site structure that was intuitive and easy to navigate. The website was developed to be fully responsive, ensuring a seamless experience on all devices, from desktops to smartphones. High-quality images, icons, and a clean layout were used to create a visually appealing site that reflected the professionalism of Precision Plumbing. Strategic placement of CTAs throughout the site encouraged visitors to book services, request quotes, or contact the company directly.
SEO Optimization
HD Studios conducted thorough keyword research to identify the most relevant and high-traffic keywords for the plumbing industry in Precision Plumbing’s service area. The website was optimized with relevant keywords in titles, meta descriptions, headers, and content. HD also ensured that the site had a fast loading speed, was mobile-friendly, and had proper internal linking. Google My Business optimization and local citations were implemented to improve the company’s visibility in local search results, making it easier for potential customers to find them.
Conclusion
HD Studios’ comprehensive approach to branding, website design, and SEO significantly transformed Plumbing Pro’s online presence. The project not only improved the company’s visibility and credibility but also led to tangible business growth through increased customer engagement and service inquiries. This case study highlights the importance of a cohesive digital strategy in helping service-based businesses thrive in a competitive market.
Who we
designed for
Lance Spriggs
Owner of Plumbing Pros DMV. Spriggs was able to build an extremely successful plumbing company without any initial knowledge of plumbing