Organizing your
money through your
fingertips.
How HD designed an AI-powered app that proactively calculates money spent and earned precisely for users all over the world.
SERVICES
- Product Strategy
- UI/UX Design
- Mobile App Design
- Mobile App Development
- Branding
- Web Development
SECTOR
-
Software
Finance
YEAR
- 2024
TIMELINE
- 6 months
PROJECT TYPE
Take new businesses from Zero to 1
Location
Los Angeles
Total funding
$10k
About Money Matrix
Money Matrix is a fintech startup aiming to simplify personal finance for everyday users. The company sought to create an intuitive and engaging money management mobile app to help users track expenses, set budgets, and achieve financial goals. They approached HD Studios for their expertise in graphic design and app development to bring their vision to life.
- Shadi
Objective
Money Matrix approached HD Studios with objectives like brand identity by developing a unique and recognizable brand identity that resonates with the target audience. We needed to create an intuitive and visually appealing user interface (UI) that enhances user experience (UX). After that we needed to develop a robust and scalable mobile application for both iOS and Android platforms.
If you look at Money Matrix’s design today, I would say still 90% is, at its core, exactly as HD designed. And the system they set in place for us has enabled future work. We just would not be in the state we’re in today if we hadn’t hired HD. - Shadi
Founder, Money Matrix
Unique
problems to
solve
Brand Identity
HD Studios began with an in-depth analysis of Money Matrix’s target audience and market positioning. The design team developed a brand identity that included logo design; A clean and modern logo that represents simplicity and trustworthiness. We also needed to provide a soothing yet vibrant color scheme to convey reliability and approachability. Clear and readable fonts that enhance the app’s usability and aesthetic appeal.
App Design
The design team focused on creating an intuitive and engaging UI/UX with the following features including creating a user-friendly dashboard providing a quick overview of the user’s financial status, including balances, expenses, and savings. We also implemented an easy-to-use expense tracking with categorization and visualization tools like charts and graphs. Intuitive budget-setting tools that allow users to set and track their financial goals. Customizable notifications and alerts to help users stay on track with their financial goals. Lastly, we put in features that allow users to customize the app’s appearance and functionalities according to their preferences.
App Development
HD developed the MoneyMatirx app with a focus on performance, security, and scalability. We also developed for both iOS and Android platforms to reach a broader audience. We implemented advanced encryption and security protocols to ensure user data is protected. THen we Integrated with popular banking APIs for real-time financial data synchronization. We then built a scalable backend infrastructure to handle growing user numbers and data.
Conclusion
HD Studios’ comprehensive approach to brand identity, app design, and development significantly transformed Money Matrix’s vision into a functional and engaging mobile application. This case study highlights the importance of a cohesive and strategic approach to design and development in creating a successful fintech product. The partnership between HD and Money Matrix showcases how effective design and robust development can lead to substantial improvements in user engagement, security, and overall app success. Download it today
Who we
designed for
Support Agents
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