Always focusing
on excellence.
How HD created design, branding and web presence through a series of tasks and requirements.
SERVICES
- UI/UX Design
- Web Deisgn
- Web Development
- Branding
- Graphic Deisgn
SECTOR
-
Energy
- Mining
- Natural Resource
YEAR
- 2017
TIMELINE
- 6 Years
PROJECT TYPE
Take new businesses from Zero to 1
Location
Lagos, Nigeria
Total funding
$10k
About Amalaia
AmalAia Limited is a fully indigenous Exploration and Production (E&P) company which was incorporated in 2017 and currently operating in the Nigerian oil and gas industry. AmalAia is committed to aiding the Federal Government’s initiative to develop and drive Nigeria’s independent Oil and Gas sector through indigenous participation in the exploration and production subsector of the industry. AmalAia has positioned itself to become a leading indigenous independent Exploration and Production company in the sub-region and continent.
AmalAia operates in accordance with global best practices which is in line with our strong commitment to building local capacity through knowledge transfer in collaboration with global industry manufacturers and service providers.
Thank you HD Studios! You made our company look a professional as our work shows. We always appreciate their services
- Salma Ali
Founder, AmalAia Group
Objective
Amalaia Group approached HD Studios with the objectives to develop a sophisticated and cohesive brand identity to represent their expertise and commitment to sustainability. With these tools we created many internal and external coroporate markeitng like brochures, capapabilities statements… etc. They also asked us to create a modern, user-friendly website that effectively showcases their services, projects, and corporate values therefore empowering Nigeria’s oil and gas sector.
If you look at Amalaia’s design today, I would say still 90% is, at its core, exactly as HD designed. And the system they set in place for us has enabled future work. We just would not be in the state we’re in today if we hadn’t hired HD. - Samira Ali
Partner, Amalaia Group
Deliverables
Product Strategy
UX Design
UI Design
Web Application
Information Architecture
Website
Unique
problems to
solve
Brand Enhancement
HD began with a comprehensive brand audit to understand Amalaia group values, mission, and market position. Based on this analysis, the design team developed a new brand identity including logo design. HD created a modern, dynamic logo that symbolizes Amalaia’s innovative approach and commitment to sustainability. We also made a sophisticated color scheme that conveys professionalism, stability, and environmental consciousness. We also studied clean, professional fonts that enhance readability and align with the company’s brand image.
Website Development
HD designed and developed a new website with many features including responsive design. Ensuring the website looked and functioned well on all devices, from desktops to smartphones. We also simplified navigation to help users find information quickly and easily. We created Detailed pages for each of Amalaia’s services, highlighting their expertise and innovative practices.
HD made a dedicated section to highlight key projects, demonstrating Amalaia’s capabilities and successes. A section to showcase the company’s commitment to sustainability and community development. We implemented a blog to share industry insights, company news, and updates, positioning Amalaia as a thought leader in the sector as well as a dedicated page for job listings and career opportunities, helping to attract top talent.
Results
The collaboration between Amalaia and HD led to significant improvements including enhanced brand image. The new brand identity effectively conveyed Amalaia’s expertise, innovation, and commitment to sustainability, resulting in increased client trust and engagement. We also provided a seamless user experience, leading to a 50% increase in average session duration and a 35% decrease in bounce rate. The intuitive design and compelling content resulted in a 40% increase in online inquiries and a 25% increase in project leads. The new website and cohesive brand identity positioned Amalaia as a leader in the oil and gas sector in Nigeria.
Conclusion
HD Studios’ comprehensive approach to brand enhancement and website development significantly transformed Amalaia Group’s digital presence. This case study underscores the importance of a cohesive and strategic approach to design and digital marketing in enhancing a company’s online presence and driving business growth. The partnership between HD Studios and Amalaia Group showcases how effective design can lead to substantial improvements in brand perception, website performance, and client engagement.
Who we
designed for
Power Agents
Senior agents or managers who are responsible for onboarding, setting up integrations, triaging, training, and tracking insights about impact as well as potential opportunities to fill in gaps across data stores.
Administrators
Focused on a system that requires minimal implementation costs and configuration support. Interested in understanding ROI of the product by analyzing impact on agent productivity and customer satisfaction.