Come and Taste
the Tropics
How HD designed and developed for the Salty Crab, a well established shack on the beaches of Junkanoo in Nassau Bahamas.
SERVICES
- UI/UX Design
- Web Design
- Web Development
- Graphic Design
- Social Media Management
SECTOR
- Resturaunt
YEAR
- 2024
TIMELINE
- 1 Year
PROJECT TYPE
Innovate within an institution
Location
Nassau, Bahamas
Total funding
$10k
About The Salty Crab
The Salty Crab is a restaurant and bar a few steps away from downtown Nassau and the Nassau Cruise Port. We specialize in local Bahamian dishes and our world famous tropical drinks. Tip your toes in the sand while sipping on a Pina Colada!
Chris and his team are the hardest working graphic design team I have ever had the privelege of workting with
- Warren Junkanoo
Owner, The Salty Crab
Objective
HD Studios was commissioned by the Salty Crab to create their digital and visual identity online. The objective was to create a modern, engaging website and a cohesive brand identity that would highlight their amazing view and even better food. They have been very successful on the sands of the Bahamas and were in need of an online presence that compleemented theri history.
Chris and his team are the truth. - Warren Junkanoo
Owner, The Salty Crab
Unique
problems to
solve
Website Development
Create a responsive, visually appealing, and easy-to-navigate website. Showcase menus, upcoming events, past events, and other services. Optimize the website for search engines (SEO) and enhance online booking capabilities. Integrate social media and email marketing functionalities.
Graphic Design
Redesign the company logo and establish a cohesive brand identity. Create visually appealing marketing collateral, including flyers, posters, and social media graphics. Design premium VIP passes and event tickets. Ensure consistent branding across all promotional materials.
Discovery and Research
We initiated the project with a thorough discovery phase to understand the company’s vision, target audience, and market positioning. This involved stakeholder interviews, an audit of existing materials, and research into industry trends and competitors.
Conclusions
Our collaboration with The Salty Crab successfully elevated their digital presence and brand identity. By creating a cohesive and visually appealing brand, we helped them stand out in a crowded market, attract more patrons to their venue on the beach.
Who we
designed for
Warren Junkanoo
With decades of combined experience in the hospitality and culinary industries, Warren set out to create a haven where visitors and locals alike can enjoy the freshest seafood, immerse themselves in Bahamian culture, and create unforgettable memories.