Our Process

High Velocity

We pride ourselves at delivering excellence in a timely fashion.

Proven

Finely tuned from over a decade of creating in diverse industries.

Ego Free

We friendly but efficiently work with your team.

Efficient

Every one of our 50+ clients have reached their goals by the end of our partnership.

From Start To Finish

01

Unlocking the Opportunity

Business strategy

Our projects always begin by gaining a deep understanding of your business goals, customer needs, applicable technologies, the surrounding space, and team structure. We meet in person with key stakeholders—executives, engineers, data scientists, product and design teams—to immerse ourselves in your business. The HD user-centered methodology begins with comprehensive customer research as a way to inform the design process. This qualitative inquiry unlocks insights, opportunities, and solutions businesses typically haven’t considered, and resulting personas ensure we empathize with the people we’re designing for.

Outputs include

02

Deciding what to build

Product definition

We draw upon our 15+ years designing products to develop a product design thesis. The thesis gains fidelity with user journey mapping and diagrams of core workflows that ensure we’re set up to anticipate and meet users’ needs. Once aligned on a minimum viable product (MVP) feature set and platform strategy (desktop, mobile web, iOS, Android, etc), sprint planning ensures our team and yours are set up for success.

Output

03

Iterative design process

Design Spirit

High-velocity iterative design sprints start with a broad set of ideas and efficiently winnow them down until we collectively land on the most elegant product and visual solutions. Frequent check-ins and design reviews between our team and yours ensure that everyone feels engaged as an owner. HD’s holistic process pairs UX design with highly detailed interaction design—handling varied data sets on the back-end and translating them to the most intuitive user experiences on the front-end. Pixel-perfect visual designs make every page shine and evoke the desired emotions.

Output

04

The Launch

Launching and Handoff

No matter how complicated the technology, or complex the business challenge, we always ship. But just because we’ve shipped, it doesn’t mean we’re done. HD leaves all of our clients with a codified design process and robust visual design library, so internal teams are fully empowered to drive the future of the product. The HD relationship evolves from partner to advisor at that stage; unlike with most firms, it doesn’t end. When you’re ready to take on your next project, we’ll be right there with you.

Output

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