Health Providers of Color

They know that
representation
matters.

How HD designed a platform for health providers and users looking to find the right physician for them regardless of race, sex, or gender.

SERVICES

SECTOR

YEAR

TIMELINE

PROJECT TYPE

Take new businesses from Zero to 1

Location

Orlando, Florida

Total funding

$10k

About HPOC

This Health Providers of Color website was developed to highlight representation, to showcase the abundance of providers of color, and to meet the needs of clients seeking medical and/or mental health and wellness care from providers who look like them. Welcome to Health Providers of Color – A comprehensive resource dedicated to finding healthcare providers who look like you in your area. Our goal is to connect clients with health professionals who look like them to meet their health needs. Our provider directory includes a wide range of health provider specialties, such as primary care, specialists, mental health, dentists, and more. We strive to make it easy for patients to find the right provider by offering a user-friendly search function and detailed provider profiles. Our team works diligently with providers to ensure that provider information is current and up-to-date, including contact information, insurance participation, clinical expertise, and more. We understand the importance of finding the right healthcare provider, and we are dedicated to helping patients make informed decisions about their healthcare. Whether you are looking for a new provider or simply researching your options, we are here to assist you on your journey to equitable and personalized healthcare.

This website was necessary for the Health provider community . Thanks HD Team for bringing it into fruition.

Founder, Health Providers of Color

Objective

Our web development business was approached by the Health Providers of Color organization committed to highlighting representation in the healthcare industry. Their goal was to create an online platform that showcases the abundance of providers of color and connects individuals seeking medical or mental health care with providers they can relate to. The project aimed to enhance visibility, promote diversity, and foster a more inclusive healthcare environment.

The HD team delivered an exceptional website that truly reflects our mission of promoting diversity in healthcare. The new platform has significantly increased our visibility and user engagement, helping us connect more people with relatable healthcare providers.

Founder, Health Providers of Color

Deliverables

Website
Brand

Website

healthprovidersofcolor.com

Unique
problems to
solve

Website Development

We designed a user-friendly, visually appealing website. Implement a searchable directory of providers with detailed profiles. Then we developed a patient-provider matching system based on specific criteria. Create resources and articles related to healthcare and diversity. We Ensured the website is accessible and mobile-friendly and optimize the website for search engines (SEO) to improve visibility.

Brand Identity

HD Studios developed a cohesive brand identity that reflects the mission of promoting diversity and representation in healthcare. We also created a logo and establish brand guidelines. Then we designed marketing collateral and social media graphics to support the website launch and ongoing promotions.

Discovery and Research

We began the project with a comprehensive discovery phase to understand the client’s vision, target audience, and specific needs. This involved stakeholder interviews, a review of existing materials, and research into industry trends and best practices.

Conclusion

HD’s collaboration with HPOC successfully created an online platform that promotes diversity and representation in healthcare. By developing a user-friendly website with a comprehensive provider directory and matching system, we helped connect individuals seeking medical or mental health care with providers they can relate to, ultimately enhancing the quality of care and fostering a more inclusive healthcare community.

Who we
designed for

Barbara Barrett

A Christian and Faith-based therapist who created Health Providers of Color.

Lauren Johnson

Daughter and active assistant to Barbara Barrett. Lauren, worked wih HD Studios hand-in-hand to bring the website to life.

Contact