Knafeh Confections

Bringing
traditional knafeh
into every home.

How HD created Knafeh Confections from the ground up with the help of owner, Omnia, HD was able to brand and launch their eccomerce-based website for all to purchase her delicious delectiables.

SERVICES

SECTOR

YEAR

TIMELINE

PROJECT TYPE

Take new businesses from Zero to 1

Company Stage

Washington, D.C.
Fairfax, VA

Total funding

$10k

About Forethought

At Knafeh Confections we strive to bring you original middle eastern flavors to our community. We welcome you to try all of our traditional and our modern ways to enjoy Knafeh. Knafeh Confections was started right out of our kitchen by cooking homemade Knafeh to all of our family and friends. As our passion for the dishes continued to grow, so did our community and so did their belly’s. As our passion for the dishes continued to grow, so did our community and so did their belly’s. Today we’re a legitimate bakery bringing you that authentic Knafeh taste to the United States. Try a slice today.

The HD Team was so easy to work with. I really enjoyed their staff during my photoshoot.

Founder, Knafeh Confections

Objective

Knafeh Confections is a bakery specializing in Knafeh, a traditional Arabic dessert. Known for its authentic recipes and high-quality ingredients, Knafeh Confections has a loyal customer base. However, to reach a broader audience and enhance its brand image, the bakery needed a modern and engaging online presence. Knafeh Confections approached HD Studios with objectives ingluding brand identity. We develop a unique and cohesive brand identity that reflects the authenticity and quality of their Knafeh. We also needed to create a visually appealing, user-friendly website to showcase their products, facilitate online orders, and share their story.

I love my logo and branding colors. Chris and HD Studios provided me with exactly what I needed to jumpstart my dream bueinses.

Founder, Knafeh Confections

Deliverables

Website
Brand
Digital Marketing
Photography

Website

knafehconfections.com

Unique
problems to
solve

Brand Identity

HD Studios began with an in-depth analysis of Knafeh Confection’s brand values, target audience, and market positioning. Based on this, the design team developed a new brand identity including a visually striking logo that incorporates elements of traditional Arabic art and modern design to reflect the authenticity and quality of Knafeh Confections products. A rich and inviting color scheme inspired by the ingredients and cultural heritage of Knafeh. Elegant and readable fonts that enhance the brand’s visual appeal and readability.

Website Development

HD Studios designed and developed a new website with the following features including responsive design which ensures the website is optimized for all devices, providing a seamless user experience on desktops, tablets, and smartphones. Simplified navigation to help users find products, place orders, and access information quickly and easily. High-quality images and detailed descriptions of Knafeh Confection’s offerings, highlighting the craftsmanship and quality of their desserts. A secure and user-friendly e-commerce platform allowing customers to place orders online, with options for delivery and pickup. A section to share the story behind Knafeh Confections, their commitment to quality, and their passion for authentic Arabic desserts.

Photography

HD Studios provided professional photography services to capture the essence of Knafeh Confections products and bakery. The photoshoot included product photography which delivered high-resolution images of Knafeh Delight’s various offerings, styled to highlight their texture, ingredients, and presentation. Photos of the bakery’s interior and exterior to showcase the welcoming atmosphere and traditional décor. Images of the baking process, emphasizing the craftsmanship and dedication involved in making Knafeh.

Conclusion

HD Studios’ comprehensive approach to brand identity and website development significantly transformed Knafeh Confection’s online presence. This case study underscores the importance of a cohesive and strategic approach to design and digital marketing in enhancing a company’s online presence and driving business growth. The partnership between HD Studios and Knafeh Confection’s showcases how effective design can lead to substantial improvements in brand perception, website performance, and customer engagement.

Who we
designed for

Omnia Sirhan

Omnia created Knafeh Confections starting right out of her kitchen by cooking homemade Knafeh to all of her family and friends.

Contact