Designing unforgettable event experiences
How HD Studios, in collaboration with 1L2L, designed impactful marketing and established a distinctive visual style for some of the most exclusive events and venues in Major U.S. cities.
SERVICES
- Graphic Design
- Digital Marketing
- Social Media Mgmt.
SECTOR
- Entertainment
YEAR
- 2019 - Current
TIMELINE
- Active
PROJECT TYPE
Innovate with an institution
Location
NYC, Chicago, etc.
About 1L2L
1 Life 2 Live Entertainment (1L2L) is a New York–based hospitality and event marketing company founded by Paul L. Jobson. With a mission to craft unforgettable experiences that bring people together, 1L2L has become a driving force in the entertainment and nightlife scene, known for its creativity, community, and culture.
At HD Studios, we collaborated with 1L2L to design and develop promotional campaigns, event branding, and digital experiences that match the company’s energy and vision. Together, we brought their events to life—visually, digitally, and experientially—capturing what it truly means to live 1 Life 2 Live.
If you want your brand to shine, trust HD to make it happen.
- Paul L. Johnson
CEO of 1L2L
Objective
HD Studios partnered with 1 Life 2 Live Entertainment (1L2L) to elevate their brand identity and digital presence in the hospitality and event marketing space. Our goal was to create a cohesive, modern visual language and a dynamic online platform that highlights their premier events, such as Southern Hospitality (SOHO), while showcasing their expertise in nightlife, culture, and entertainment. Through branding, graphic design, and event marketing materials, we developed a bold, unified experience that reflects the energy, creativity, and community at the heart of 1L2L – positioning them as a leading force in the event and hospitality industry.
Unique
problems to
solve
Promotional Materials
HD Studios designed a full suite of marketing materials—including posters, flyers, and digital graphics—featuring bold, vibrant visuals and clear information hierarchy to capture attention and communicate key details instantly. We also created digital assets such as social media content, email campaigns, and web banners that maintained brand consistency and maximized engagement across platforms. Together, these efforts have helped 1L2L continue to build its reputation as a leader in entertainment, hospitality, and experiential marketing.
Digital Presence
Designed and developed dynamic event websites that captured the energy and atmosphere of their experiences. Each platform was built to highlight their signature events with striking visuals, easy navigation, and clear calls to action—ensuring an engaging user experience from start to finish. Produced a wide range of digital and social media assets to support event promotions.
Conclusion
Through strategic design and thoughtful creative direction, HD Studios elevated the brand presence and promotional efforts of 1 Life 2 Live Entertainment and its flagship events, including Southern Hospitality (SOHO). This case study demonstrates the power of cohesive branding and engaging digital design in amplifying event experiences while driving measurable results. Our work improved audience engagement, increased online visibility, and strengthened user adoption across digital platforms, reflecting a tangible return on investment for the organization. The ongoing collaboration showcases how strong visual identity and consistent marketing can not only enhance event experiences but also deliver meaningful impact for organizations in the hospitality and event industry.
Who we
designed for
Paul L. Johnson
Paul L. Jobson is the CEO and founder of 1 Life 2 Live Entertainment (1L2L), a New York–based hospitality and event marketing company.